Joico Defy Damage Protective Shampoo 50ml

Strengthen your strands with the Defy Damage Shampoo from Joico. Reducing damage by up to 80%, this shampoo will bring you results from the very first use.

Complete with smart release technology, this shampoo has a one-of-a-kind liposome delivery system that continuously releases nourishing ingredients to hair. This includes Rosehip Oil and Keratin, which strengthen and repair hair. Infused with a powerful blend of antioxidants, including Moringa Seed Oil and Vitamin E, the formula helps to create damage-resistant hair, while the Protective Lipid elements prevent thermal and chemical damage. Finally, this formula is complete with Arginine, a smart-bonding molecule that works at the follicle to encourage bond renewal.

Fighting the effects of heat damage and environmental pollution, this shampoo nourishes your locks from the inside out, making it up to 5x stronger. What’s more, it helps your hair colour last longer, maintaining up to 90% of its vibrancy. Hair will be left soft, shiny and healthier looking.

Benefits:

• Free of SLS/SLES (sodium lauryl/sodium laureth) sulfates
• Leaves hair soft, shiny, and healthy-looking
• Decadently rich lather for a luxurious cleansing experience
• Gently sloughs away dirt and debris without roughing up the hair cuticle.

Directions:

• Apply to wet hair.
• Lather.
• Rinse and follow with Defy Damage Protective Conditioner or Masque.

Ingredients:

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum.